{"id":1731,"date":"2024-03-01T00:00:39","date_gmt":"2024-03-01T00:00:39","guid":{"rendered":"https:\/\/indpuls.tech\/blog\/personal-branding-to-boost-talent-in-your-organization-with-arancha-ruiz\/"},"modified":"2025-02-17T12:41:29","modified_gmt":"2025-02-17T12:41:29","slug":"personal-branding-arancha-ruiz","status":"publish","type":"post","link":"https:\/\/indpuls.tech\/en\/blog\/personal-branding-arancha-ruiz\/","title":{"rendered":"\u201cPersonal Branding to Boost Talent in Your Organization\u201d with Arancha Ruiz."},"content":{"rendered":"\n
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The partners of INDPULS participated in an inspiring session on personal branding and talent with Arancha Ruiz<\/a>, founder and CEO of Innero Personal Brands<\/a><\/strong>.<\/a> Arancha is a Personal Branding consultant and the creator of the RADAR method for Personal Brand development. She is a unique reference in the sector with over 12 years of experience during which she has empowered hundreds of professional leaders working in economically impactful areas.<\/p>\n\n\n\n\n\n\t

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She has authored three landmark books on a professional career, personal branding, and employment: \u2018Your Talent Map,\u2019 \u2018What Headhunters Look For,\u2019 and \u2018Now or Never: the 5 Keys to S\ucceeding in Your Career\u2019.LinkedIn chose her as a Top Voice in Employment. She is responsible for Capital Humano magazine\u2019s \u201cTalent and Employment\u201d section and is a regular contributor to Expansi\u00f3n and Empleo. Additionally,\u00a0she regularly writes on her blog, www.HistoriasdeCracks.com<\/a>, and is highly active on social media.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n

During this session, Arancha provided us with tools to boost talent within the company and attract new talent to the organization, considering that the organization\u2019s brand is the sum of the brand of its employees and especially its leaders, sales team, and all those professionals who are in contact with stakeholders.<\/strong><\/p>\n\n\n\n

A necessary tool born from our context<\/h2>\n\n\n\n

Personal branding is commonly understood as a concept applicable exclusively to individuals whose influence and values have a significant public reach. However, this limited view overlooks the depth and real scope of this tool, especially in today\u2019s professional context. Essentially, each professional has an identity they want to project (brand) and a reputation<\/strong>, i.e., the real perception others have. A discrepancy between the brand and reputation can create significant barriers to professional activation and progress.<\/strong><\/p>\n\n\n\n

Personal branding and talent acquisition<\/h2>\n\n\n\n

For personal branding to be effective, it is fundamental that the attributes and values one wishes to project are recognized and accepted by others<\/strong>. If those we want to attract do not recognize us, we will be unable to attract them, no matter how much we need them. Working on personal branding will not depend on the person but on what each individual can contribute to an audience, and this attributed talent varies depending on the challenges of each context.<\/p>\n\n\n\n

Knowledge workers and the importance of motivation<\/h3>\n\n\n\n

Previously, organizations offered a professional career, but environments are so dynamic that professionals no longer trust long-term plans<\/strong>. They will seek alternatives outside the organization if they feel stuck in their careers. Knowledge workers<\/em> are high-performance, innovative, and collaborative workers who stand out for their ability to use information, knowledge, and specialized skills in carrying out tasks and making complex decisions. These professionals, even though they possess these competencies, face three significant challenges<\/strong>: the knowledge economy, i.e., the need to continue learning; the collaborative economy, they need to strengthen their leadership capacity and fit into diverse teams; and thirdly, the attention economy.<\/p>\n\n\n\n\n\t\t\t

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\n\t\t\t\t\t\t\t\t\t\tKeeping Knowledge workers motivated will be essential to retain them in our organization. How? \u201cToday, growth is not about ascending; it\u2019s about learning.\u201d Giving them more space to grow and creating professional itineraries without losing their capacity to influence.\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The partners of INDPULS participated in an inspiring session on personal branding and talent with Arancha Ruiz, founder and CEO of Innero Personal Brands. Arancha is a Personal Branding consultant and the creator of the RADAR method for Personal Brand \u2026<\/p>\n","protected":false},"author":1,"featured_media":2156,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[107],"tags":[],"class_list":["post-1731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management-en"],"acf":[],"yoast_head":"\n\u201cPersonal Branding to Boost Talent in Your Organization\u201d with Arancha Ruiz. - INDPULS | Collaborative innovation between startups and companies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/indpuls.tech\/all\/blog\/personal-branding-arancha-ruiz\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cPersonal Branding to Boost Talent in Your Organization\u201d with Arancha Ruiz. - INDPULS | Collaborative innovation between startups and companies\" \/>\n<meta property=\"og:description\" content=\"The partners of INDPULS participated in an inspiring session on personal branding and talent with Arancha Ruiz, founder and CEO of Innero Personal Brands. 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