{"id":3010,"date":"2023-09-08T12:08:55","date_gmt":"2023-09-08T12:08:55","guid":{"rendered":"https:\/\/indpuls.tech\/blog\/visitem-frit-ravich\/"},"modified":"2025-02-17T12:35:29","modified_gmt":"2025-02-17T12:35:29","slug":"visit-frit-ravich","status":"publish","type":"post","link":"https:\/\/indpuls.tech\/en\/blog\/visit-frit-ravich\/","title":{"rendered":"We visited Frit Ravich and their logistics center"},"content":{"rendered":"\n
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On June 7th, the INDPULS members visited Frit Ravich\u2019s facilities. Judith Viader, the company\u2019s CEO<\/strong>, presented the company\u2019s history, which recently celebrated its 60th anniversary. Frit Ravich is a family-owned company founded in 1963 by Josep Maria Viader, the current president. Since 1997, it has been led by his daughter Judith Viader, who took over the generational reins of the company, leading business expansion as well as brand and distribution development.<\/p>\n\n\n\n

The company that started with a 200 m2 warehouse in Ma\u00e7anet de la Selva (Girona), locally known as \u201cla patatera,\u201d knew how to prioritize product quality and commitment to customer service. This allowed them to stand out and grow into a large company with a unique industry business model and a dual manufacturing and distribution model. As a manufacturer, the company produces 1000 references of Potato Chips, Snacks, and Nuts, operating in the mass consumption, bulk, impulse, and hospitality channels with their own brands. Additionally, they act as distributors for external brands from well-established companies such as Mars Espa\u00f1a, Nestl\u00e9, or Ferrero, serving 50,000 points of sale weekly.<\/p>\n\n\n\n\n\n\t

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During the visit, we had the opportunity to meet their founder and president, Josep Maria Viader. It was a truly heartwarming moment!<\/strong><\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n

The digital transformation project<\/h2>\n\n\n\n

In 2016, Frit Ravich initiated its Butterfly Project for the company\u2019s digital transformation<\/strong>. They quickly realized that it was not just a technology project but a project involving people. Therefore, it was jointly led by Virginia Vera, IT director, and Maria Sal\u00f3, HR director<\/strong>.<\/p>\n\n\n\n

The pandemic arrived, and although it heavily impacted their sector, they emerged stronger thanks to being an agile company with the ability to adapt and make quick decisions.<\/p>\n\n\n\n

Today, we can assure you that the Butterfly corporate culture permeates everything!<\/p>\n\n\n\n

Frit Lab and the innovation model<\/h2>\n\n\n\n

Eva Corretg\u00e9, Innovation Manager at Frit Ravich, presented the innovation model<\/strong> they are implementing from Frit Lab<\/strong>. It aims to make Frit Ravich more innovative by aligning it with the company\u2019s strategic axes, making innovation an integral part of people\u2019s DNA, providing tools that foster creative thinking, and incorporating new agile ways of working.<\/p>\n\n\n\n

Frit Ravich’s logistics center<\/h2>\n\n\n\n

Next, we visited the logistics center, which has undergone a remarkable automation process since 2015.<\/strong> It handles 3,700 daily orders distributed within 24 to 48 hours, conducting 300 daily routes to 50,000 points of sale.<\/p>\n\n\n\n

The result of the visit was a success, and we returned home with a generous sample of Frit Ravich products as well!<\/p>\n\n\n\n\n\t\t\t

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On June 7th, the INDPULS members visited Frit Ravich\u2019s facilities. Judith Viader, the company\u2019s CEO, presented the company\u2019s history, which recently celebrated its 60th anniversary. Frit Ravich is a family-owned company founded in 1963 by Josep Maria Viader, the current \u2026<\/p>\n","protected":false},"author":1,"featured_media":1661,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36,110],"tags":[],"class_list":["post-3010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-indpuls_partners","category-innovation-meetups"],"acf":[],"yoast_head":"\nWe visited Frit Ravich and their logistics center - INDPULS | Collaborative innovation between startups and companies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/indpuls.tech\/all\/blog\/visit-frit-ravich\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"We visited Frit Ravich and their logistics center - INDPULS | Collaborative innovation between startups and companies\" \/>\n<meta property=\"og:description\" content=\"On June 7th, the INDPULS members visited Frit Ravich\u2019s facilities. 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