{"id":3854,"date":"2024-10-10T10:09:19","date_gmt":"2024-10-10T10:09:19","guid":{"rendered":"https:\/\/indpuls.tech\/blog\/innovacio-ciberseguretat-telefonica\/"},"modified":"2025-02-17T12:49:29","modified_gmt":"2025-02-17T12:49:29","slug":"innovation-cibersecurity-telefonica","status":"publish","type":"post","link":"https:\/\/indpuls.tech\/en\/blog\/innovation-cibersecurity-telefonica\/","title":{"rendered":"Innovation and Cybersecurity at Telef\u00f3nica. We visit their hub of technological inspiration in Madrid."},"content":{"rendered":"\n<div class=\"omt-prose-container wp-block-omt-prose-container\">\n\n\t<div class=\"acf-innerblocks-container\">\n\n<p>On <strong>October 7<\/strong>, during the <strong>INDPULS<\/strong> innovation event in <strong>Madrid<\/strong>, we had the opportunity to visit <strong>La Cabina<\/strong>, Telef\u00f3nica&#8217;s hub of technological inspiration, where we were welcomed by <strong>Mar\u00eda Eugenia Borbor\u00e9<\/strong>, the company\u2019s <strong>Industry Manager<\/strong>. During her talk, she highlighted Telef\u00f3nica\u2019s commitment to <strong>technological innovation<\/strong> throughout its more than <strong>100 years<\/strong> of history and how the company has managed to lead the sector by sharing processes and technology with its clients. Today, <strong>IT services<\/strong> generate more business than traditional telecommunications services, reflecting the industry\u2019s shift toward applied technological solutions, such as the recent acquisition of <strong>Geprom<\/strong>. Mar\u00eda Eugenia emphasized the need for technology that not only enables but also applies and transforms processes, ensuring collaboration with the world\u2019s top industry leaders.<\/p>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Industrial Cybersecurity: Telef\u00f3nica Tech&#8217;s Value Proposition<\/strong><\/h2>\n\n\n\n<p>During the visit, <strong>Vicente Segura<\/strong>, <strong>Product Manager of Cybersecurity<\/strong> at <strong>Telef\u00f3nica Tech<\/strong>, shared his insights on the current state of the <strong>industry<\/strong> and the <strong>digital environment<\/strong>. In the era of <strong>artificial intelligence<\/strong>, the <strong>energy consumption<\/strong> associated with a simple search can be significantly higher compared to traditional searches. Despite the growing importance of the <strong>industrial sector<\/strong>, and especially the <strong>energy sector<\/strong>, investment in its development remains insufficient.<\/p>\n\n\n\n<p>In this context, two schools of thought emerge: the <strong>Neo-Malthusians<\/strong>, who advocate for solutions to resource scarcity, and the <strong>Techno-Optimists<\/strong>, who argue that resources are abundant if new sources are explored. Against this backdrop, the future of the <strong>industry<\/strong> is moving toward <strong>cyber-physical systems<\/strong> with <strong>digital brains<\/strong> capable of operating autonomously, powered by <strong>advanced connectivity<\/strong>.<\/p>\n\n\n\n<p>However, the reality is that these systems face serious <strong>cybersecurity challenges<\/strong>, as many operate with outdated software and lack <strong>security updates<\/strong>. This vulnerability leaves the most <strong>critical sectors<\/strong> exposed, such as <strong>manufacturing<\/strong>, which has been the most targeted with <strong>26%<\/strong> of global cyber incidents.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/indpuls.tech\/wp-content\/uploads\/2024\/10\/innovacion-ciberseguridad-telefonica-header-1200x675-1-1024x576.jpg\" alt=\"innovaci\u00f3n ciberseguridad telefonica\" class=\"wp-image-3737\" srcset=\"https:\/\/indpuls.tech\/wp-content\/uploads\/2024\/10\/innovacion-ciberseguridad-telefonica-header-1200x675-1-1024x576.jpg 1024w, https:\/\/indpuls.tech\/wp-content\/uploads\/2024\/10\/innovacion-ciberseguridad-telefonica-header-1200x675-1-300x169.jpg 300w, https:\/\/indpuls.tech\/wp-content\/uploads\/2024\/10\/innovacion-ciberseguridad-telefonica-header-1200x675-1-768x432.jpg 768w, https:\/\/indpuls.tech\/wp-content\/uploads\/2024\/10\/innovacion-ciberseguridad-telefonica-header-1200x675-1-480x270.jpg 480w, https:\/\/indpuls.tech\/wp-content\/uploads\/2024\/10\/innovacion-ciberseguridad-telefonica-header-1200x675-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Telef\u00f3nica&#8217;s Strategy to Secure Industrial Environments<path d=\"M7.5 13.25C7.98703 13.25 8.45082 13.1505 8.87217 12.9708C8.46129 14.0478 7.62459 15.5792 6.35846 15.76C5.81173 15.8382 5.43183 16.3447 5.50993 16.8914C5.58804 17.4382 6.09457 17.8181 6.6413 17.7399C9.19413 17.3753 10.7256 14.4711 11.169 12.1909C11.4118 10.942 11.3856 9.58095 10.8491 8.44726C10.2424 7.16517 8.92256 6.24402 7.48508 6.25001C5.55895 6.25805 4 7.82196 4 9.74998C4 11.683 5.567 13.25 7.5 13.25Z\" fill=\"currentColor\"><\/path><path d=\"M16.18 13.25C16.667 13.25 17.1308 13.1505 17.5522 12.9708C17.1413 14.0478 16.3046 15.5792 15.0385 15.76C14.4917 15.8382 14.1118 16.3447 14.1899 16.8914C14.268 17.4382 14.7746 17.8181 15.3213 17.7399C17.8741 17.3753 19.4056 14.4711 19.849 12.1909C20.0918 10.942 20.0656 9.58095 19.5291 8.44726C18.9224 7.16517 17.6026 6.24402 16.1651 6.25001C14.2389 6.25805 12.68 7.82196 12.68 9.74998C12.68 11.683 14.247 13.25 16.18 13.25Z\" fill=\"currentColor\"><\/path><div class=\"absolute bottom-full left-0 right-0 z-20\"><\/div><div class=\"absolute bottom-3 space-y-2 z-20\"><\/div><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\"><\/grammarly-extension><\/strong><div class=\"flex-1 overflow-hidden\"><div class=\"h-full\"><div class=\"react-scroll-to-bottom--css-qhsab-79elbk h-full\"><div class=\"react-scroll-to-bottom--css-qhsab-1n7m0yu\"><div class=\"flex flex-col text-sm md:pb-9\"><article class=\"w-full text-token-text-primary focus-visible:outline-2 focus-visible:outline-offset-[-4px]\" dir=\"auto\" data-testid=\"conversation-turn-7\" data-scroll-anchor=\"true\"><div class=\"m-auto text-base py-[18px] px-3 md:px-4 w-full md:px-5 lg:px-4 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-4 text-base md:gap-5 lg:gap-6 md:max-w-3xl\"><div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"absolute\"><span class=\"\" data-state=\"closed\"><button class=\"btn relative btn-secondary btn-small shadow-lg\"><div class=\"flex items-center justify-center\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"icon-md\"><path d=\"M7.5 13.25C7.98703 13.25 8.45082 13.1505 8.87217 12.9708C8.46129 14.0478 7.62459 15.5792 6.35846 15.76C5.81173 15.8382 5.43183 16.3447 5.50993 16.8914C5.58804 17.4382 6.09457 17.8181 6.6413 17.7399C9.19413 17.3753 10.7256 14.4711 11.169 12.1909C11.4118 10.942 11.3856 9.58095 10.8491 8.44726C10.2424 7.16517 8.92256 6.24402 7.48508 6.25001C5.55895 6.25805 4 7.82196 4 9.74998C4 11.683 5.567 13.25 7.5 13.25Z\" fill=\"currentColor\"><\/path><path d=\"M16.18 13.25C16.667 13.25 17.1308 13.1505 17.5522 12.9708C17.1413 14.0478 16.3046 15.5792 15.0385 15.76C14.4917 15.8382 14.1118 16.3447 14.1899 16.8914C14.268 17.4382 14.7746 17.8181 15.3213 17.7399C17.8741 17.3753 19.4056 14.4711 19.849 12.1909C20.0918 10.942 20.0656 9.58095 19.5291 8.44726C18.9224 7.16517 17.6026 6.24402 16.1651 6.25001C14.2389 6.25805 12.68 7.82196 12.68 9.74998C12.68 11.683 14.247 13.25 16.18 13.25Z\" fill=\"currentColor\"><\/path><\/svg><\/div><\/button><\/span><\/div><\/div><\/div><\/div><\/article><div class=\"absolute bottom-full left-0 right-0 z-20\"><\/div><div class=\"relative h-0\"><div class=\"absolute bottom-3 space-y-2 z-20\"><\/div><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\"><\/grammarly-extension><\/div><\/div><\/div><\/div><\/div><\/div><\/h2>\n\n\n\n<p><strong>Telef\u00f3nica Tech<\/strong> proposes conducting <strong>industrial cybersecurity assessments<\/strong> through information gathering and <strong>traffic capture<\/strong> at the plant level. This process enables the detection of unknown services, vulnerable systems, and unauthorized access, providing corrective and preventive recommendations to protect <strong>industrial systems<\/strong>.<\/p>\n\n\n\n<p>One of the key points highlighted was the need to implement a <strong>&#8220;Mission Critical SOC&#8221;<\/strong> (Security Operations Center) that coordinates basic <strong>cybersecurity functions<\/strong> and enables an efficient response to potential threats. <strong>Telef\u00f3nica Tech<\/strong> also emphasized the importance of having full <strong>visibility<\/strong> of assets and risks to which <strong>industrial systems<\/strong> are exposed, implementing countermeasures tailored to each environment.<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Innovation in Industrial Logistics and Production<\/strong><div class=\"flex-1 overflow-hidden\"><div class=\"h-full\"><div class=\"react-scroll-to-bottom--css-qhsab-79elbk h-full\"><div class=\"react-scroll-to-bottom--css-qhsab-1n7m0yu\"><div class=\"flex flex-col text-sm md:pb-9\"><article class=\"w-full text-token-text-primary focus-visible:outline-2 focus-visible:outline-offset-[-4px]\" dir=\"auto\" data-testid=\"conversation-turn-49\" data-scroll-anchor=\"true\"><div class=\"m-auto text-base py-[18px] px-3 md:px-4 w-full md:px-5 lg:px-4 xl:px-5\"><div class=\"mx-auto flex flex-1 gap-4 text-base md:gap-5 lg:gap-6 md:max-w-3xl\"><div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"absolute\"><span class=\"\" data-state=\"closed\"><button class=\"btn relative btn-secondary btn-small shadow-lg\"><div class=\"flex items-center justify-center\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"icon-md\"><path d=\"M7.5 13.25C7.98703 13.25 8.45082 13.1505 8.87217 12.9708C8.46129 14.0478 7.62459 15.5792 6.35846 15.76C5.81173 15.8382 5.43183 16.3447 5.50993 16.8914C5.58804 17.4382 6.09457 17.8181 6.6413 17.7399C9.19413 17.3753 10.7256 14.4711 11.169 12.1909C11.4118 10.942 11.3856 9.58095 10.8491 8.44726C10.2424 7.16517 8.92256 6.24402 7.48508 6.25001C5.55895 6.25805 4 7.82196 4 9.74998C4 11.683 5.567 13.25 7.5 13.25Z\" fill=\"currentColor\"><\/path><path d=\"M16.18 13.25C16.667 13.25 17.1308 13.1505 17.5522 12.9708C17.1413 14.0478 16.3046 15.5792 15.0385 15.76C14.4917 15.8382 14.1118 16.3447 14.1899 16.8914C14.268 17.4382 14.7746 17.8181 15.3213 17.7399C17.8741 17.3753 19.4056 14.4711 19.849 12.1909C20.0918 10.942 20.0656 9.58095 19.5291 8.44726C18.9224 7.16517 17.6026 6.24402 16.1651 6.25001C14.2389 6.25805 12.68 7.82196 12.68 9.74998C12.68 11.683 14.247 13.25 16.18 13.25Z\" fill=\"currentColor\"><\/path><\/svg><\/div><\/button><\/span><\/div><\/div><\/div><\/div><\/article><div class=\"absolute bottom-full left-0 right-0 z-20\"><\/div><div class=\"relative h-0\"><div class=\"absolute bottom-3 space-y-2 z-20\"><\/div><grammarly-extension data-grammarly-shadow-root=\"true\" class=\"dnXmp\"><\/grammarly-extension><\/div><\/div><\/div><\/div><\/div><\/div><\/h2>\n\n\n\n<p>In addition to <strong>cybersecurity<\/strong>, <strong>Telef\u00f3nica Tech<\/strong> presented innovative solutions for the <strong>logistics and production<\/strong> sectors. These include <strong>fleet traceability<\/strong> through driver behavior monitoring, <strong>item identification<\/strong> with <strong>RFID technology<\/strong>, and the use of <strong>artificial vision<\/strong> to detect anomalies in logistical processes. Additionally, the integration of <strong>drones<\/strong> and <strong>RTLS technology<\/strong> (Bluetooth Low Energy) enables more precise inventory control and improved coordination between <strong>operators and robots<\/strong>, enhancing efficiency.<\/p>\n\n\n\n<p>On the other hand, <strong>artificial vision-assisted production<\/strong> enables real-time control of <strong>quality<\/strong> and <strong>performance<\/strong> at the plant, while <strong>Aristeo<\/strong>, a decoy solution, facilitates the detection of vulnerabilities in <strong>industrial systems<\/strong>.<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Generative AI and Augmented Reality at Telef\u00f3nica<\/strong><\/h2>\n\n\n\n<p><strong>Telef\u00f3nica<\/strong> also embraces the use of <strong>generative AI<\/strong> for <strong>predictive maintenance<\/strong> and technical documentation queries, streamlining access to relevant information. <strong>Augmented reality<\/strong> plays a crucial role in <strong>operator training<\/strong>, whether for assembly tasks or <strong>remote assistance<\/strong>, contributing to greater <strong>efficiency<\/strong> and <strong>safety<\/strong> in processes.<\/p>\n\n\n\n<p>Finally, the incorporation of <strong>blockchain technology<\/strong> for <strong>traceability<\/strong> and <strong>digital twins<\/strong>, which virtualize processes to predict their behavior, strengthens <strong>trust<\/strong> and <strong>transparency<\/strong> in the <strong>industrial value chain<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/indpuls.tech\/wp-content\/uploads\/2024\/10\/innovacion-ciberseguridad-telefonica-destacado-1200x675-1-1024x576.jpg\" alt=\"\" class=\"wp-image-3740\" srcset=\"https:\/\/indpuls.tech\/wp-content\/uploads\/2024\/10\/innovacion-ciberseguridad-telefonica-destacado-1200x675-1-1024x576.jpg 1024w, https:\/\/indpuls.tech\/wp-content\/uploads\/2024\/10\/innovacion-ciberseguridad-telefonica-destacado-1200x675-1-300x169.jpg 300w, https:\/\/indpuls.tech\/wp-content\/uploads\/2024\/10\/innovacion-ciberseguridad-telefonica-destacado-1200x675-1-768x432.jpg 768w, https:\/\/indpuls.tech\/wp-content\/uploads\/2024\/10\/innovacion-ciberseguridad-telefonica-destacado-1200x675-1-480x270.jpg 480w, https:\/\/indpuls.tech\/wp-content\/uploads\/2024\/10\/innovacion-ciberseguridad-telefonica-destacado-1200x675-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The visit to <strong>Telef\u00f3nica Tech<\/strong> during the <strong>INDPULS<\/strong> innovation event in <strong>Madrid<\/strong> demonstrated how the company remains a leader in <strong>industrial innovation<\/strong>, addressing the challenges of today and laying the foundations for a more <strong>connected, efficient, and secure future<\/strong>.<\/p>\n\n<\/div>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":3748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[110],"tags":[],"class_list":["post-3854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation-meetups"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innovation and Cybersecurity at Telef\u00f3nica. 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We visit their hub of technological inspiration in Madrid. - INDPULS | Collaborative innovation between startups and companies\" \/>\n<meta property=\"og:description\" content=\"On October 7, during the INDPULS innovation event in Madrid, we had the opportunity to visit La Cabina, Telef\u00f3nica&#039;s hub of technological inspiration, where we were welcomed by Mar\u00eda Eugenia Borbor\u00e9, the company\u2019s Industry Manager.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/indpuls.tech\/all\/blog\/innovation-cibersecurity-telefonica\/\" \/>\n<meta property=\"og:site_name\" content=\"INDPULS | Collaborative innovation between startups and companies\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-10T10:09:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-17T12:49:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/indpuls.tech\/wp-content\/uploads\/2024\/10\/innovacion-ciberseguridad-telefonica-destacado-01-1200x675-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gisela Jane\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@INDPULS_Tech\" \/>\n<meta name=\"twitter:site\" content=\"@INDPULS_Tech\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gisela Jane\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/indpuls.tech\\\/all\\\/blog\\\/innovation-cibersecurity-telefonica\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/indpuls.tech\\\/all\\\/blog\\\/innovation-cibersecurity-telefonica\\\/\"},\"author\":{\"name\":\"Gisela Jane\",\"@id\":\"https:\\\/\\\/indpuls.tech\\\/en\\\/#\\\/schema\\\/person\\\/be961c202938e249e4554de0e3f1fa12\"},\"headline\":\"Innovation and Cybersecurity at Telef\u00f3nica. 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