{"id":7149,"date":"2025-07-29T08:53:37","date_gmt":"2025-07-29T08:53:37","guid":{"rendered":"https:\/\/indpuls.tech\/en\/blog\/\/"},"modified":"2025-07-29T09:42:26","modified_gmt":"2025-07-29T09:42:26","slug":"cultureperformance-denison-model","status":"publish","type":"post","link":"https:\/\/indpuls.tech\/en\/blog\/cultureperformance-denison-model\/","title":{"rendered":"Culture&amp;Performance: The Denison\u00a0Model"},"content":{"rendered":"\n<div class=\"omt-prose-container wp-block-omt-prose-container\">\n\n\t<div class=\"acf-innerblocks-container\">\n\n<p>This past June 2025, we held a new <strong>Innovation Meeting<\/strong> with INDPULS partners at the Simon SWITCH building, a day focused on cultural transformation as a key lever for business growth and innovation. The event featured the outstanding participation of <strong>Gerard Brossard<\/strong>, CEO of <strong>Denison Consulting<\/strong> and an executive with extensive experience in global corporations such as HP, Rackspace, and Rimini Street, and <strong>Alejandro Santana<\/strong>, Managing Director of<strong> Lead To Change &#8211; Sarah Marlex<\/strong> and strategic partner of Denison Consulting.<\/p>\n\n\n\n<p>With an inspiring and rigorous presentation, Brossard brought a powerful idea to the table: <strong>culture is not an intangible concept, but a strategic asset that can be measured, managed, and optimized to deliver the desired results.<\/strong>\u00a0<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-font-size-xl-font-size\"><strong><strong>A deep look at organizational culture<\/strong><\/strong>\u00a0<\/p>\n\n\n\n<p>According to Brossard, many organizations fall into the trap of limiting themselves to measuring employee emotional engagement through surveys, when the true impact of culture goes much further.<\/p>\n\n\n\n<p>Segons&nbsp;Brossard, moltes organitzacions cauen en l\u2019error de limitar-se a mesurar el comprom\u00eds emocional dels empleats&nbsp;a trav\u00e9s d\u2019enquestes, quan el veritable impacte de la cultura va molt m\u00e9s enll\u00e0.<\/p>\n\n\n\n<div\n\tclass=\"omt-qoute wp-block-omt-qoute\"\t>\n\t\t\t<div class=\"omt-qoute__wrapper\">\n\t\t\t<div class=\"omt-qoute__deatils-block\">\n\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\tCulture defines how decisions are made, how leadership operates, how change is managed, and how people\u2019s efforts are connected to business objectives.\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-font-size-xl-font-size\"><strong><strong>The Denison Model: culture with measurable impact<\/strong><\/strong><\/p>\n\n\n\n<p>In his presentation, Brossard introduced the renowned Denison Model, an internationally validated framework that assesses organizational culture across four key dimensions:<\/p>\n\n\n\n<div\n\tclass=\"omt-image-content wp-block-omt-image-content\"\t>\n\n\t<div class=\"omt-image-content__wrapper\">\n\t\t<div class=\"omt-image-content__img-block\">\n\t\t\t<img decoding=\"async\" width=\"1164\" height=\"998\" src=\"https:\/\/indpuls.tech\/wp-content\/uploads\/2025\/07\/denison-model-culture-performance-indpuls.jpg\" class=\"omt-image-content__img\" alt=\"\" srcset=\"https:\/\/indpuls.tech\/wp-content\/uploads\/2025\/07\/denison-model-culture-performance-indpuls.jpg 1164w, https:\/\/indpuls.tech\/wp-content\/uploads\/2025\/07\/denison-model-culture-performance-indpuls-300x257.jpg 300w, https:\/\/indpuls.tech\/wp-content\/uploads\/2025\/07\/denison-model-culture-performance-indpuls-1024x878.jpg 1024w, https:\/\/indpuls.tech\/wp-content\/uploads\/2025\/07\/denison-model-culture-performance-indpuls-768x658.jpg 768w, https:\/\/indpuls.tech\/wp-content\/uploads\/2025\/07\/denison-model-culture-performance-indpuls-455x390.jpg 455w\" sizes=\"(max-width: 1164px) 100vw, 1164px\" \/>\n\t\t<\/div>\n\t\t<div class=\"omt-image-content__deatils-block\">\n\t\t\t<ul>\n<li><strong>Adaptability<\/strong>: the ability to learn from the market and adjust to change.<\/li>\n<li data-start=\"1577\" data-end=\"1651\"><strong data-start=\"1577\" data-end=\"1588\">Mission<\/strong>: clear direction, shared purpose, and strategic orientation.<\/li>\n<li data-start=\"1654\" data-end=\"1740\"><strong data-start=\"1654\" data-end=\"1669\">Involvement<\/strong>: active engagement of talent, collaboration, and skills development.<\/li>\n<li data-start=\"1743\" data-end=\"1823\"><strong data-start=\"1743\" data-end=\"1758\">Consistency<\/strong>: coherent systems, shared values, and aligned decision-making.<\/li>\n<\/ul>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>Data shows that organizations with high scores in these areas gain a measurable competitive advantage: improved financial performance, stronger customer loyalty, better talent retention, and a resilient culture in the face of change.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-font-size-xl-font-size\"><strong><strong>Real case: from fragmentation to leadership<\/strong><\/strong><\/p>\n\n\n\n<p>One of the most revealing moments of the day was the presentation of a practical case of cultural transformation in a technology company, which, <strong>in just one year and through the application of the Denison Model, managed to double its organic growth, reduce staff turnover, and significantly improve the customer experience. <\/strong>This tangible example demonstrated how a well-executed cultural diagnosis can trigger a dynamic of deep and sustainable change.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-font-size-xl-font-size\"><strong><strong>An ecosystem ready to lead the future<\/strong><\/strong><\/p>\n\n\n\n<p>The session highlighted a key fact: in today\u2019s context of accelerated change, digital transformation, and talent shortages, <strong>a strong organizational culture\u2014aligned with strategy and open to continuous learning\u2014is a differentiating asset for the industrial sector.<\/strong><\/p>\n\n\n\n<div\n\tclass=\"omt-image-content wp-block-omt-image-content\"\t>\n\n\t<div class=\"omt-image-content__wrapper\">\n\t\t<div class=\"omt-image-content__img-block\">\n\t\t\t<img decoding=\"async\" width=\"1167\" height=\"1000\" src=\"https:\/\/indpuls.tech\/wp-content\/uploads\/2025\/07\/denison-brossard-indpuls-culture-performance.jpg\" class=\"omt-image-content__img\" alt=\"\" srcset=\"https:\/\/indpuls.tech\/wp-content\/uploads\/2025\/07\/denison-brossard-indpuls-culture-performance.jpg 1167w, https:\/\/indpuls.tech\/wp-content\/uploads\/2025\/07\/denison-brossard-indpuls-culture-performance-300x257.jpg 300w, https:\/\/indpuls.tech\/wp-content\/uploads\/2025\/07\/denison-brossard-indpuls-culture-performance-1024x877.jpg 1024w, https:\/\/indpuls.tech\/wp-content\/uploads\/2025\/07\/denison-brossard-indpuls-culture-performance-768x658.jpg 768w, https:\/\/indpuls.tech\/wp-content\/uploads\/2025\/07\/denison-brossard-indpuls-culture-performance-455x390.jpg 455w\" sizes=\"(max-width: 1167px) 100vw, 1167px\" \/>\n\t\t<\/div>\n\t\t<div class=\"omt-image-content__deatils-block\">\n\t\t\t<div><span lang=\"EN-US\"><strong>At INDPULS, we are grateful for the generosity and vision of Gerard Brossard, as well as the active involvement of all partners.<\/strong> We will continue working together to consolidate an innovative, collaborative, and highly competitive industrial ecosystem, capable of generating sustainable value and leading the transformation of our sector.<\/span><\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<\/div>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>We celebrate a new Innovation Meeting with Gerard Brossard, CEO of Denison Consulting, focused on cultural transformation as a key lever for business growth and innovation.<\/p>\n","protected":false},"author":8,"featured_media":7134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[110],"tags":[],"class_list":["post-7149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation-meetups"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Culture&amp;Performance: The Denison\u00a0Model - INDPULS | Collaborative 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