{"id":8350,"date":"2026-01-28T10:19:24","date_gmt":"2026-01-28T10:19:24","guid":{"rendered":"https:\/\/indpuls.tech\/en\/blog\/\/"},"modified":"2026-02-16T13:16:37","modified_gmt":"2026-02-16T13:16:37","slug":"ai-to-transform-products-and-business-models-led-by-albert-esplugas","status":"publish","type":"post","link":"https:\/\/indpuls.tech\/en\/blog\/ai-to-transform-products-and-business-models-led-by-albert-esplugas\/","title":{"rendered":"AI to transform products and business models, led by Albert Esplugas"},"content":{"rendered":"\n<div class=\"omt-prose-container wp-block-omt-prose-container\">\n\n\t<div class=\"acf-innerblocks-container\">\n\n<p>Within the framework of the <a href=\"https:\/\/indpuls.tech\/blog\/ai-adoption-program-accelerating-industrial-transformation-with-high-impact-solutions\/\">AI Adoption Program <\/a>2025\u20132026 (project funded by the<br>Recovery, Transformation and Resilience Plan &#8211; Funded by the European Union &#8211; NextGenerationEU), the masterclass&nbsp;<strong><em>AI for new products and business models<\/em> <\/strong>was held, led by <strong>Albert Esplugas<\/strong>, global technology executive and AI strategy leader with more than 20 years of experience driving Artificial Intelligence, generative AI and innovation initiatives at Amazon Web Services, Microsoft and Apple. The session, held at <strong>La Casa de la Llum by Simon<\/strong>, brought together INDPULS industrial partners with the 10 finalist startups and technology SMEs of the program.<\/p>\n\n\n\n<div\n\tclass=\"omt-qoute wp-block-omt-qoute\"\t>\n\t\t\t<div class=\"omt-qoute__wrapper\">\n\t\t\t<div class=\"omt-qoute__deatils-block\">\n\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\tThe conference focused on a key idea: artificial intelligence is not only a tool for improving efficiency, but also a technology capable of completely redefining how products, processes and business models are designed.\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-font-size-xl-font-size\"><strong>From automation to redesign<\/strong><\/p>\n\n\n\n<div\n\tclass=\"omt-image-content wp-block-omt-image-content\"\t>\n\n\t<div class=\"omt-image-content__wrapper\">\n\t\t<div class=\"omt-image-content__img-block\">\n\t\t\t<img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/indpuls.tech\/wp-content\/uploads\/2026\/01\/albert-esplugas-indpuls-AI.jpg\" class=\"omt-image-content__img\" alt=\"\" srcset=\"https:\/\/indpuls.tech\/wp-content\/uploads\/2026\/01\/albert-esplugas-indpuls-AI.jpg 600w, https:\/\/indpuls.tech\/wp-content\/uploads\/2026\/01\/albert-esplugas-indpuls-AI-300x300.jpg 300w, https:\/\/indpuls.tech\/wp-content\/uploads\/2026\/01\/albert-esplugas-indpuls-AI-150x150.jpg 150w, https:\/\/indpuls.tech\/wp-content\/uploads\/2026\/01\/albert-esplugas-indpuls-AI-390x390.jpg 390w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\n\t\t<\/div>\n\t\t<div class=\"omt-image-content__deatils-block\">\n\t\t\t<p data-start=\"892\" data-end=\"1226\">During the session, Esplugas described AI as \u201ccognitive electricity.\u201d A particularly meaningful analogy given the venue where the event took place, La Casa de la Llum. Electricity did not transform industry when it replaced steam, but when it enabled factories to be redesigned. According to Esplugas, the same is happening with AI.<\/p>\n<p data-start=\"1228\" data-end=\"1464\">Most organizations use AI to automate specific tasks. But the real value leap comes when entire processes, organizational structures and value propositions are rethought. <strong>The return does not come from the tool, it comes from redesign.<\/strong><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-font-size-xl-font-size\"><strong>The natural evolution of artificial intelligence<\/strong><\/p>\n\n\n\n<p>Esplugas structures the evolution of <strong>AI into several clear stages<\/strong>. First, scientific demos and technological curiosity. Then, the first useful applications based on predictive and cognitive analytics. Later, killer apps, such as intelligent assistants. Next comes the construction of infrastructure: data, Machine Learning Operations, standards, governance and regulation.<\/p>\n\n\n\n<p><strong>The key moment arrives with the real leap: deep redesign of processes and organizations.<\/strong> Finally, an invisible AI, naturally embedded in all systems, products and decisions. Not as an added layer, but as a structural capability.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-font-size-xl-font-size\"><strong>New products, new business models<\/strong><\/p>\n\n\n\n<p>One of the central messages of the session was the need to go beyond internal efficiency. AI enables new products, services and business models that were previously not possible. The strategic question focuses on identifying <strong>which process needs to be redesigned and what new value we can offer to the market.<\/strong><\/p>\n\n\n\n<p>In this context, AI becomes a transversal transformation vector that directly impacts multiple dimensions of the business:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What we sell<\/li>\n\n\n\n<li>How we sell it<\/li>\n\n\n\n<li>Who we sell it to<\/li>\n\n\n\n<li>How we work<\/li>\n\n\n\n<li>How we operate<\/li>\n\n\n\n<li>How we make decisions<\/li>\n\n\n\n<li>What we charge<\/li>\n\n\n\n<li>How we compete<\/li>\n\n\n\n<li>How we innovate<\/li>\n<\/ul>\n\n\n\n<p>During the session, this <strong>vision was reinforced with numerous concrete examples of how AI is already transforming these areas across different industrial sectors<\/strong>, demonstrating its real potential to generate competitive advantage and open up new growth opportunities.<\/p>\n\n\n\n<div\n\tclass=\"omt-qoute wp-block-omt-qoute\"\t>\n\t\t\t<div class=\"omt-qoute__wrapper\">\n\t\t\t<div class=\"omt-qoute__deatils-block\">\n\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\tThis vision aligns with the objective of the AI Adoption Program: to turn industrial use cases into real, operational and scalable AI pilots, connecting specific needs with high-impact technological solutions.\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-font-size-xl-font-size\"><strong><strong>Industry and technology, aligned around real challenges<\/strong><\/strong><\/p>\n\n\n\n<div\n\tclass=\"omt-image-content wp-block-omt-image-content\"\t>\n\n\t<div class=\"omt-image-content__wrapper\">\n\t\t<div class=\"omt-image-content__img-block\">\n\t\t\t<img decoding=\"async\" width=\"900\" height=\"900\" src=\"https:\/\/indpuls.tech\/wp-content\/uploads\/2026\/01\/Rediseno-IA-Albert-Esplugas-Indpuls.jpg\" class=\"omt-image-content__img\" alt=\"\" srcset=\"https:\/\/indpuls.tech\/wp-content\/uploads\/2026\/01\/Rediseno-IA-Albert-Esplugas-Indpuls.jpg 900w, https:\/\/indpuls.tech\/wp-content\/uploads\/2026\/01\/Rediseno-IA-Albert-Esplugas-Indpuls-300x300.jpg 300w, https:\/\/indpuls.tech\/wp-content\/uploads\/2026\/01\/Rediseno-IA-Albert-Esplugas-Indpuls-150x150.jpg 150w, https:\/\/indpuls.tech\/wp-content\/uploads\/2026\/01\/Rediseno-IA-Albert-Esplugas-Indpuls-768x768.jpg 768w, https:\/\/indpuls.tech\/wp-content\/uploads\/2026\/01\/Rediseno-IA-Albert-Esplugas-Indpuls-390x390.jpg 390w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\n\t\t<\/div>\n\t\t<div class=\"omt-image-content__deatils-block\">\n\t\t\t<p data-start=\"3365\" data-end=\"3633\">The event reinforced one of INDPULS\u2019 core pillars: effective collaboration between industry and technology. <strong>When startups, technology SMEs and large industrial groups work together on real challenges, innovation stops being theoretical and becomes measurable impact.<\/strong><\/p>\n<p data-start=\"3635\" data-end=\"3822\" data-is-last-node=\"\" data-is-only-node=\"\"><strong>AI is not the final destination. It is the catalyst.<\/strong> The true competitive advantage lies in knowing where and how to redesign. And this is precisely the path we are activating at INDPULS.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>Supported by:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"112\" src=\"https:\/\/indpuls.tech\/wp-content\/uploads\/2026\/01\/logos-articles-1024x112.png\" alt=\"\" class=\"wp-image-8554\" srcset=\"https:\/\/indpuls.tech\/wp-content\/uploads\/2026\/01\/logos-articles-1024x112.png 1024w, https:\/\/indpuls.tech\/wp-content\/uploads\/2026\/01\/logos-articles-300x33.png 300w, https:\/\/indpuls.tech\/wp-content\/uploads\/2026\/01\/logos-articles-768x84.png 768w, https:\/\/indpuls.tech\/wp-content\/uploads\/2026\/01\/logos-articles-480x53.png 480w, https:\/\/indpuls.tech\/wp-content\/uploads\/2026\/01\/logos-articles.png 1139w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<\/div>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Within the framework of the AI Adoption Program 2025\u20132026, the masterclass\u00a0AI for new products and business models was held<\/p>\n","protected":false},"author":8,"featured_media":8341,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[135,115,123],"tags":[],"class_list":["post-8350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-adoption-program","category-startups","category-tech-industry-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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