{"id":10337,"date":"2026-09-15T14:45:13","date_gmt":"2026-09-15T14:45:13","guid":{"rendered":"https:\/\/indpuls.tech\/blog\/\/"},"modified":"2026-09-15T14:46:33","modified_gmt":"2026-09-15T14:46:33","slug":"penedes-summit-2026-ia-cultura-sostenibilidad","status":"publish","type":"post","link":"https:\/\/indpuls.tech\/es\/blog\/penedes-summit-2026-ia-cultura-sostenibilidad\/","title":{"rendered":"Pened\u00e8s Summit 2026: IA, cultura y sostenibilidad para pensar la competitividad industrial"},"content":{"rendered":"\n<div class=\"omt-prose-container wp-block-omt-prose-container\">\n\n\t<div class=\"acf-innerblocks-container\">\n\n<h4 class=\"wp-block-heading\">Este 15 y 16 de septiembre, INDPULS ha celebrado una nueva edici\u00f3n del Pened\u00e8s Summit, un encuentro con socios de INDPULS y personas y entidades vinculadas a nuestro ecosistema para compartir conocimiento, contrastar retos y activar nuevas preguntas sobre el futuro de la industria.<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Esta edici\u00f3n ha estado especialmente alineada con los tres grandes retos que INDPULS est\u00e1 trabajando este 2026 con sus 19 socios: impulsar la inteligencia artificial como palanca estrat\u00e9gica, reforzar la cultura de INDPULS como forma de trabajar y avanzar, y consolidar la sostenibilidad como eje transversal con capacidad de transformaci\u00f3n real.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><br>Una agenda para conectar tecnolog\u00eda, personas y negocio<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Durante dos jornadas, el Pened\u00e8s Summit ha reunido voces del mundo empresarial, tecnol\u00f3gico, industrial y del management para abordar c\u00f3mo integrar la IA con criterio, c\u00f3mo transformar la experimentaci\u00f3n en resultados reales y c\u00f3mo reforzar la cultura de las organizaciones para pasar de la reflexi\u00f3n a la acci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El primer d\u00eda ha comenzado con la bienvenida de Esteban Bretcha y Maria Font, presidente y vicepresidenta de INDPULS. A continuaci\u00f3n ha tenido lugar la conferencia inaugural de Pep Martorell, partner de Invivo AI, sobre c\u00f3mo entender el presente para anticipar el futuro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A lo largo de la jornada se han trabajado temas como la circularidad y la competitividad con Elisabet Alier; la innovaci\u00f3n con IA con Laura Gil; la implementaci\u00f3n de la IA con Ezequiel Navarro; un caso pr\u00e1ctico de aplicaci\u00f3n de la IA con Esteban Bretcha; la cultura organizativa con Jon Angulo; y los humanistas de alto rendimiento con Carmina S\u00e1nchez y Roger Pallarols.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El segundo d\u00eda ha comenzado con la bienvenida de Mireia Mir, directora de la asociaci\u00f3n, y una masterclass de Xavier Ferr\u00e0s, catedr\u00e1tico y profesor de Innovaci\u00f3n en ESADE, sobre la visi\u00f3n experta de la IA. Tambi\u00e9n se han compartido los principios clave para avanzar hacia una organizaci\u00f3n AI First con Albert Esplugas; se ha abierto una mesa redonda sobre la sostenibilidad como motor de competitividad; Carol Rius ha abordado el nuevo sector industrial de captura permanente de CO\u2082 con BIOFIX; y Xavier Marcet ha cerrado el Summit con una conferencia que ha inspirado a todos los asistentes.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/indpuls.tech\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-15-at-16.41.17-1024x683.jpeg\" alt=\"\" class=\"wp-image-10351\" srcset=\"https:\/\/indpuls.tech\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-15-at-16.41.17-1024x683.jpeg 1024w, https:\/\/indpuls.tech\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-15-at-16.41.17-300x200.jpeg 300w, https:\/\/indpuls.tech\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-15-at-16.41.17-768x512.jpeg 768w, https:\/\/indpuls.tech\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-15-at-16.41.17-480x320.jpeg 480w, https:\/\/indpuls.tech\/wp-content\/uploads\/2026\/09\/WhatsApp-Image-2026-09-15-at-16.41.17.jpeg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tres retos que marcan la agenda de INDPULS<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La inteligencia artificial ha sido uno de los hilos conductores del Summit. No solo como tecnolog\u00eda, sino como capacidad estrat\u00e9gica que obliga a las empresas a repensar procesos, datos, gobernanza, talento y toma de decisiones. Para INDPULS, el reto es avanzar en una adopci\u00f3n real de la IA. Siempre orientada a generar valor compartido y conectada con las necesidades concretas de las empresas industriales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La cultura tambi\u00e9n ha tenido un papel central. En INDPULS, la cultura no es solo una cuesti\u00f3n interna. Es una forma de trabajar: compartir retos, abrir conversaciones honestas, aprender entre empresas y pasar de la reflexi\u00f3n a la acci\u00f3n. Innovar no depende solo de identificar oportunidades o incorporar herramientas nuevas. Tambi\u00e9n exige confianza, equipos preparados, liderazgos capaces de acompa\u00f1ar el cambio y organizaciones con capacidad de aprender, decidir y actuar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La sostenibilidad ha completado esta mirada como eje transversal. Circularidad, competitividad, captura de CO\u2082 y nuevos modelos industriales forman parte de una misma conversaci\u00f3n: c\u00f3mo conectar impacto ambiental, estrategia empresarial y capacidad de transformaci\u00f3n real.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Un encuentro para inspirar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El Pened\u00e8s Summit ha sido un espacio para salir del ritmo habitual de la empresa y mirar los retos con un poco m\u00e1s de distancia. Escuchar voces diversas, compartir experiencias entre socios y abrir conversaciones que ayuden a llevar nuevas ideas hacia la organizaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde INDPULS, entendemos este encuentro como una herramienta para reforzar comunidad, conectar conocimiento y seguir construyendo criterio compartido alrededor de los grandes retos de la industria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">IA, cultura y sostenibilidad no son tres conversaciones separadas. Forman parte de una misma pregunta: c\u00f3mo construimos empresas industriales m\u00e1s preparadas, m\u00e1s capaces de colaborar y m\u00e1s orientadas a generar valor real.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>INDPULS celebra el Pened\u00e8s Summit 2026, un encuentro sobre IA, cultura y sostenibilidad para impulsar la competitividad de la industria.<\/p>\n","protected":false},"author":11,"featured_media":10354,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111,37,121],"tags":[],"class_list":["post-10337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation-meetups_esp","category-indpuls_partners_es","category-tech-industry-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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