{"id":2294,"date":"2024-08-30T00:00:37","date_gmt":"2024-08-30T00:00:37","guid":{"rendered":"https:\/\/indpuls.tech\/blog\/innovacio-en-management-cap-a-un-management-europeu-per-xavier-marcet\/"},"modified":"2025-02-17T12:47:38","modified_gmt":"2025-02-17T12:47:38","slug":"innovacion-management-europeo-xavier-marcet","status":"publish","type":"post","link":"https:\/\/indpuls.tech\/es\/blog\/innovacion-management-europeo-xavier-marcet\/","title":{"rendered":"Innovaci\u00f3n en Management: Hacia un Management Europeo, por Xavier Marcet."},"content":{"rendered":"\n
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La Innovaci\u00f3 en Management s\u2019ha convertit en un pilar fonamental perqu\u00e8 les empreses puguin fer front als desafiaments de l\u2019entorn empresarial actual. En un m\u00f3n cada cop m\u00e9s competitiu i en constant canvi, la capacitat d\u2019adaptar-se i evolucionar no \u00e9s nom\u00e9s un desig, sin\u00f3 una necessitat per sobreviure i prosperar. Xavier Marcet<\/strong>, president de Lead to Change i partner d\u2019INDPULS<\/strong>, ens va compartir la seva visi\u00f3 sobre com les organitzacions poden mantenir la seva rellev\u00e0ncia en aquest entorn, en la seva confer\u00e8ncia sobre Innovaci\u00f3 en Management en el marc del nostre encontre d\u2019Innovaci\u00f3 a SWITCH, la nova seu corporativa global de SIMON.<\/a> <\/p>\n\n\n\n

La Singularitat com a Meta del Management<\/h2>\n\n\n\n

L\u2019objectiu primordial del management, segons Marcet, \u00e9s assolir una singularitat rendible.<\/strong> Aquest concepte es refereix a la capacitat de les empreses per diferenciar-se de manera significativa al mercat, quelcom que \u00e9s vital tant per a les grans corporacions com per a les startups. Mentre que les startups estan en la recerca constant d\u2019aquesta singularitat, les corporacions s\u2019enfronten al repte de no perdre-la pel cam\u00ed. En aquest context, la singularitat no s\u2019ha de considerar un luxe, sin\u00f3 una condici\u00f3 sine qua non per a la superviv\u00e8ncia i l\u2019\u00e8xit. <\/p>\n\n\n\n

L\u2019enfocament en la singularitat \u00e9s el que diferencia les organitzacions que prosperen d\u2019aquelles que es queden estancades. Les empreses que aconsegueixen mantenir-se a l\u2019avantguarda s\u00f3n aquelles que evolucionen juntament amb els seus clients, adaptant-se a les seves expectatives i necessitats futures.<\/strong><\/p>\n\n\n\n\n\t\t\t

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\n\t\t\t\t\t\t\t\t\t\tCom afirma Xavier Marcet, \u00ab\u00c9s vital evolucionar amb els clients; si no t\u2019adaptes al futur que ells esperen, altres ho faran per tu\u00bb. Aquest principi subratlla la import\u00e0ncia de la flexibilitat i l\u2019adaptabilitat en l\u2019estrat\u00e8gia empresarial. \t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n

La Innovaci\u00f3 en Management: Un Imperatiu.<\/h2>\n\n\n\n

La innovaci\u00f3 en management no \u00e9s nom\u00e9s una q\u00fcesti\u00f3 d\u2019adopci\u00f3 de noves tecnologies o metodologies, sin\u00f3 que rau profundament en la capacitat de les persones per pensar de manera cr\u00edtica i creativa.<\/strong> En un m\u00f3n on el pensament \u00e9s el motor de la innovaci\u00f3, els \u00abtreballadors del pensament\u00bb esdevenen els actors clau per portar les organitzacions al seg\u00fcent nivell. Aquests treballadors s\u00f3n aquells que no nom\u00e9s compleixen amb les seves tasques, sin\u00f3 que q\u00fcestionen, desafien i proposen noves formes de fer les coses. <\/p>\n\n\n\n

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  1. Marcet identifica 4 grans reptes que requereixen una innovaci\u00f3 constant en management<\/strong>:<\/li>\n\n\n\n
  2. Desburocratitzaci\u00f3<\/strong> de les empreses: La burocr\u00e0cia, sovint vista com un mal necessari, pot ofegar la creativitat i l\u2019agilitat organitzativa. Les empreses han de buscar formes de simplificar processos i reduir la c\u00e0rrega burocr\u00e0tica per alliberar el potencial creatiu dels seus empleats. <\/li>\n\n\n\n
  3. Compatibilitzaci\u00f3<\/strong> de la productivitat amb condicions laborals favorables: En un m\u00f3n on les demandes laborals s\u00f3n cada cop m\u00e9s grans, \u00e9s crucial trobar un equilibri entre l\u2019efici\u00e8ncia i el benestar dels empleats. Les empreses han de crear entorns on la productivitat no estigui renyida amb la satisfacci\u00f3 laboral. <\/li>\n\n\n\n
  4. Aportaci\u00f3 de valor corporatiu i regeneraci\u00f3 social<\/strong>: Les organitzacions tenen la responsabilitat de generar valor no nom\u00e9s per als seus accionistes, sin\u00f3 tamb\u00e9 per a la societat en general. Aquest valor ha de ser tangible i estar alineat amb els principis de sostenibilitat i responsabilitat social. <\/li>\n\n\n\n
  5. Nova organitzaci\u00f3 del treball i cultura organitzativa<\/strong>: La forma en qu\u00e8 treballem est\u00e0 canviant r\u00e0pidament, i les empreses han d\u2019estar preparades per adaptar-se a aquesta transformaci\u00f3. La cultura organitzativa ha de ser un reflex d\u2019aquesta nova realitat, promovent la col\u00b7laboraci\u00f3, la flexibilitat i la innovaci\u00f3. <\/li>\n<\/ol>\n\n\n\n

    Humanocracy: Un Cam\u00ed cap a la Desburocratitzaci\u00f3.<\/h2>\n\n\n\n\n\n\t
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    Per abordar aquests reptes, Xavier Marcet recomana la lectura de \u00abHumanocracy\u00bb de Gary Hamel<\/strong>. Aquest llibre ofereix una cr\u00edtica incisiva a la burocr\u00e0cia que limita la creativitat i la iniciativa dins les organitzacions. Hamel proposa un model d\u2019empresa que sigui tan agosarat, emprenedor i \u00e0gil com el mateix canvi, un model que Marcet considera essencial per afrontar els desafiaments del management contemporani. <\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<\/div>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    La Innovaci\u00f3 en Management s\u2019ha convertit en un pilar fonamental perqu\u00e8 les empreses puguin fer front als desafiaments de l\u2019entorn empresarial actual. En un m\u00f3n cada cop m\u00e9s competitiu i en constant canvi, la capacitat d\u2019adaptar-se i evolucionar no \u00e9s \u2026 <\/p>\n","protected":false},"author":1,"featured_media":2190,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[108],"tags":[],"class_list":["post-2294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management-es"],"acf":[],"yoast_head":"\nInnovaci\u00f3n en Management: Hacia un Management Europeo, por Xavier Marcet. - INDPULS | Innovaci\u00f3n colaborativa entre startups y empresas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/indpuls.tech\/all\/blog\/innovacion-management-europeo-xavier-marcet\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovaci\u00f3n en Management: Hacia un Management Europeo, por Xavier Marcet. - INDPULS | Innovaci\u00f3n colaborativa entre startups y empresas\" \/>\n<meta property=\"og:description\" content=\"La Innovaci\u00f3 en Management s\u2019ha convertit en un pilar fonamental perqu\u00e8 les empreses puguin fer front als desafiaments de l\u2019entorn empresarial actual. 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