{"id":3011,"date":"2023-09-08T12:08:55","date_gmt":"2023-09-08T12:08:55","guid":{"rendered":"https:\/\/indpuls.tech\/blog\/visitem-frit-ravich\/"},"modified":"2025-02-17T12:35:29","modified_gmt":"2025-02-17T12:35:29","slug":"visita-frit-ravich","status":"publish","type":"post","link":"https:\/\/indpuls.tech\/es\/blog\/visita-frit-ravich\/","title":{"rendered":"Visitamos a Frit Ravich y su centro log\u00edstico"},"content":{"rendered":"\n<div class=\"omt-prose-container wp-block-omt-prose-container\">\n\n\t<div class=\"acf-innerblocks-container\">\n\n<p>El 7 de junio los socios de INDPULS visitamos las instalaciones de&nbsp;<strong>Frit Ravich.&nbsp;Judith Viader,<\/strong>&nbsp;<strong>CEO<\/strong>&nbsp;de la compa\u00f1\u00eda, nos present\u00f3 la historia de la empresa que acaba de celebrar su 60 aniversario. Frit Ravich es una empresa familiar fundada en 1963 por Josep Maria Viader, actual presidente, y dirigida desde 1997 por su hija Judith Viader, quien tom\u00f3 el relevo generacional de la empresa liderando la expansi\u00f3n de negocio y el desarrollo de la marca y la distribuci\u00f3n.<\/p>\n\n\n\n<p>La empresa que empez\u00f3 con una nave de 200 m2 en Ma\u00e7anet de la Selva (Girona), conocida localmente como \u201cla patatera\u201d, supo&nbsp;<strong>apostar por la calidad del producto y la vocaci\u00f3n de servicio al cliente<\/strong>, lo que le permiti\u00f3 diferenciarse hasta convertirse en una gran empresa con un modelo de negocio \u00fanico en el sector, un&nbsp;<strong>modelo dual de fabricaci\u00f3n y distribuci\u00f3n<\/strong>. Como fabricante, la empresa produce 1000 referencias de Patatas Chips, Snacks y Frutos Secos, operando en los canales de gran consumo, granel, impulso y hoteler\u00eda con marcas propias. Adem\u00e1s, operan como distribuidores de marcas externas de empresas tan consolidadas como Mars Espa\u00f1a, Nestl\u00e9 o Ferrero, atendiendo 50.000 puntos de venta semanalmente.<\/p>\n\n\n\n<div\n\tclass=\"omt-small-image-content wp-block-omt-small-image-content\"\t>\n\n\t<div class=\"omt-small-image-content__wrapper content-top\">\n\t\t<div class=\"omt-small-image-content__img-block\">\n\t\t\t<img decoding=\"async\" width=\"920\" height=\"1024\" src=\"https:\/\/indpuls.tech\/wp-content\/uploads\/2024\/09\/innovacion-frit-ravich.jpg\" class=\"omt-small-image-content__img\" alt=\"\" srcset=\"https:\/\/indpuls.tech\/wp-content\/uploads\/2024\/09\/innovacion-frit-ravich.jpg 920w, https:\/\/indpuls.tech\/wp-content\/uploads\/2024\/09\/innovacion-frit-ravich-270x300.jpg 270w, https:\/\/indpuls.tech\/wp-content\/uploads\/2024\/09\/innovacion-frit-ravich-768x855.jpg 768w, https:\/\/indpuls.tech\/wp-content\/uploads\/2024\/09\/innovacion-frit-ravich-350x390.jpg 350w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/>\t\t<\/div>\n\t\t<div class=\"omt-small-image-content__details-block\">\n\t\t\t\t\t\t\t<div class=\"omt-small-image-content__details\">\n\t\t\t\t\t<p><strong><em>Durante la visita pudimos conocer a su\u00a0fundador y presidente, Josep Maria Viader. \u00a1Fue un momento realmente entra\u00f1able!<\/em><\/strong><\/p>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading has-h-4-font-size\" style=\"margin-top:var(--wp--preset--spacing--space-30)\">El proyecto de transformaci\u00f3n digital<\/h2>\n\n\n\n<p>En 2016, Frit Ravich inici\u00f3 su&nbsp;<strong>Proyecto Butterfly de transformaci\u00f3n digital de la compa\u00f1\u00eda<\/strong>. Enseguida vieron que no se trataba de un proyecto de tecnolog\u00eda sino de personas, as\u00ed que fue liderado por ambas,&nbsp;<strong>Virginia Vera, directora de IT, y Maria Sal\u00f3, directora de Personas<\/strong>.<\/p>\n\n\n\n<p>Lleg\u00f3 la pandemia y a pesar de que les afect\u00f3 de pleno a su sector, pudieron salir reforzados gracias a ser una compa\u00f1\u00eda \u00e1gil, con capacidad de adaptaci\u00f3n y de tomar decisiones r\u00e1pidamente.<\/p>\n\n\n\n<p>\u00a1Hoy os podemos asegurar que la cultura corporativa Butterfly se respira en todas partes!<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-h-4-font-size\" style=\"margin-top:var(--wp--preset--spacing--space-50)\">Frit Lab y su modelo de innovaci\u00f3n<\/h2>\n\n\n\n<p><strong>Eva Corretg\u00e9, Responsable de Innovaci\u00f3n de Frit Ravich<\/strong>, nos present\u00f3 el modelo de innovaci\u00f3n que est\u00e1n implementando desde<strong>&nbsp;Frit Lab<\/strong>. En definitiva, se trata de&nbsp;<strong>hacer a Frit Ravich m\u00e1s innovadora a trav\u00e9s de los ejes estrat\u00e9gicos de la compa\u00f1\u00eda<\/strong>, haciendo que la innovaci\u00f3n forme parte del ADN de las personas, acercando herramientas que promuevan mentes pensantes e incorporando nuevas formas \u00e1giles de trabajar. &nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-h-4-font-size\" style=\"margin-top:var(--wp--preset--spacing--space-50)\">El centro log\u00edstico de Frit Ravich<\/h2>\n\n\n\n<p>A continuaci\u00f3n, realizamos la visita al centro log\u00edstico que desde 2015&nbsp;<strong>ha pasado por un proceso de automatizaci\u00f3n espectacular<\/strong>. Gestiona 3.700 pedidos diarios que se distribuyen entre 24 y 48 horas, realizando 300 rutas diarias a un total de 50.000 puntos de venta.<\/p>\n\n\n\n<p>\u00a1El resultado de la visita fue un \u00e9xito y la vuelta a casa con una generosa muestra de productos Frit Ravich tambi\u00e9n!<\/p>\n\n\n\n<div\n\tclass=\"omt-image-grid wp-block-omt-image-grid\"\t>\n\t\t\t<div class=\"omt-image-grid__wrapper has-two-img\">\n\t\t\t\t\t\t\t\t<div class=\"omt-image-grid__box\">\n\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"818\" src=\"https:\/\/indpuls.tech\/wp-content\/uploads\/2024\/09\/Frit-Ravich-1.jpg\" class=\"omt-image-grid__img\" alt=\"\" srcset=\"https:\/\/indpuls.tech\/wp-content\/uploads\/2024\/09\/Frit-Ravich-1.jpg 1024w, https:\/\/indpuls.tech\/wp-content\/uploads\/2024\/09\/Frit-Ravich-1-300x240.jpg 300w, https:\/\/indpuls.tech\/wp-content\/uploads\/2024\/09\/Frit-Ravich-1-768x614.jpg 768w, https:\/\/indpuls.tech\/wp-content\/uploads\/2024\/09\/Frit-Ravich-1-480x383.jpg 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"omt-image-grid__box\">\n\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"819\" src=\"https:\/\/indpuls.tech\/wp-content\/uploads\/2024\/09\/Frit-Ravich-logistica.jpg\" class=\"omt-image-grid__img\" alt=\"\" srcset=\"https:\/\/indpuls.tech\/wp-content\/uploads\/2024\/09\/Frit-Ravich-logistica.jpg 1024w, https:\/\/indpuls.tech\/wp-content\/uploads\/2024\/09\/Frit-Ravich-logistica-300x240.jpg 300w, https:\/\/indpuls.tech\/wp-content\/uploads\/2024\/09\/Frit-Ravich-logistica-768x614.jpg 768w, https:\/\/indpuls.tech\/wp-content\/uploads\/2024\/09\/Frit-Ravich-logistica-480x384.jpg 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>El 7 de junio los socios de INDPULS visitamos las instalaciones de Frit Ravich. Judith Viader, CEO de la compa\u00f1\u00eda, nos present\u00f3 la historia de la empresa que acaba de celebrar su 60 aniversario. Frit Ravich es una empresa familiar \u2026<\/p>\n","protected":false},"author":1,"featured_media":1662,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111,37],"tags":[],"class_list":["post-3011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation-meetups_esp","category-indpuls_partners_es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Visitamos a Frit Ravich y su centro log\u00edstico - INDPULS | Innovaci\u00f3n colaborativa entre startups y empresas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/indpuls.tech\/blog\/visita-frit-ravich\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visitamos a Frit Ravich y su centro log\u00edstico - INDPULS | Innovaci\u00f3n colaborativa entre startups y empresas\" \/>\n<meta property=\"og:description\" content=\"El 7 de junio los socios de INDPULS visitamos las instalaciones de Frit Ravich. 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