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Artificial intelligence has extraordinary transformative potential, but it is not an end in itself for companies. Xavier Marcet.
As part of the closing event of the AI Adoption Program 2025–2026, a project funded by the Recovery, Transformation and Resilience Plan and financed by the European Union through NextGenerationEU, Xavier Marcet delivered a keynote that brought strategic perspective at a time of intense technological acceleration.
We speak with Virginia Vera, CIO and Director of Technology and Innovation at Frit Ravich
A new INDPULSTALK, the conversation space promoted by INDPULS, features Virginia Vera, CIO and Director of Technology and Innovation at Frit Ravich. A founding partner company of INDPULS, Frit Ravich manufactures potato chips, snacks and nuts under its own brand, and also distributes leading food brands.
AI Adoption Program Winners
Wicely and FoxBase, winners of the AI Adoption Program 2025–2026 in an edition focused on the real-world application of AI in industrial environments through the identification of use cases.
INDPULS at the MWC Open Innovation Challenge 2026
INDPULS presents four strategic challenges within the framework of the MWC Open Innovation Challenge 2026, organized by ACCIÓ.
AI to transform products and business models, led by Albert Esplugas
Within the framework of the AI Adoption Program 2025–2026, the masterclass AI for new products and business models was held
AI Adoption Program: from use case identification to the activation of real pilots
he session focused on pitch presentations by the selected startups and technology SMEs, as well as matchmaking meetings with INDPULS’ industrial partners