Art, Inclusion, and Innovation: The case of collaboration between Fluidra and the start-up Arspect.
The collaboration between corporations and startups has become an essential catalyst for business transformation and, simultaneously, for talent attraction and retention. When we think of these alliances, we often associate them with successful cases related to technological innovation in the industrial sector. However, there are also notable examples of strategic partnerships with startups from other fields that have driven sustainable development and corporate social responsibility.
This is the case with Fluidra, a company part of the INDPULS ecosystem, and Arspect, a startup that helps companies convey their social and corporate values by including artworks by emerging professional and neurodiverse artists in their facilities. In this way, they create a cultural experience that represents the company’s corporate values and establish a direct social connection with the local community.
Fluidra shares with us their experience and the benefits derived from this collaboration.
What benefits does art bring to a company like Fluidra?
At Fluidra, we strive to take action on a global and local level through our business by engaging in social, cultural, and regional impact initiatives. Collaborating with Arspect reinforces that commitment, making an impact by providing a space where water and art can merge.
Beyond that, it underscores our motivation to continue fostering culture and building a solid community. Exposure to art can inspire creativity and foster employee innovation, stimulating new ideas and approaches to addressing challenges.
Why is it essential for companies to commit to supporting art and culture?
We believe that the business and cultural worlds have much to learn from each other; an artistic project is not so different from a business project. Both arise from enthusiasm, involve elements of creativity and entrepreneurship, and require engagement. Large companies should not overlook these aspects.
Companies’ commitment to art and culture is essential because it contributes to cultural development, fosters creativity and innovation, improves the work environment, strengthens corporate social responsibility, benefits the local community, stimulates the economy, and preserves cultural heritage. This support enriches society and generates long-term benefits for the companies themselves by creating more attractive, inspiring, and socially conscious environments.
What is the relevance of supporting startups whose focus is not exclusively on technological innovation?
Supporting startups with focuses beyond technological innovation is vital to promoting a diverse business ecosystem, addressing social issues, fostering creativity, and contributing to economic and cultural development. Additionally, as we have done at Fluidra with Arspect, we firmly believe that investing in culture is an investment in strengthening society and the local community, attracting talent, and making us more competitive.
