During the meeting, Xavier Marcet, founder of Lead to Change, offered a presentation in which he shared the key vectors for organizations to transform the way we operate and, thereby, ensure long-term competitiveness. Here are some of the key points highlighted by Xavier Marcet:

The development of the webAR teaser Metahype for CUPRA is another success case of INNOVAE. An innovative concept that combines the purchase of vehicles with an immersive experience. Through this web Augmented Reality solution, users can explore the virtual environment of the automotive brand interactively and engagingly, without needing to download an application. By simply scanning a QR code, they access a 360º environment with animated characters and interactive points.

She has participated in the development of the company’s open innovation strategy, promoting collaboration with other companies and the development of pilot projects.

La Casa de la Luz is a living testament to SIMON’s innovative and cutting-edge approach, a space where technology, architecture, and emotion converge to shape a new culture of light.