Interview with Mar Masulli, co-founder and CEO of Bitmetrics.
Bitmetrics is a Startup specializing in the intelligent automation of vision-based processes, mainly in handling placement and visual inspection. Mar Masulli, co-founder and CEO of Bitmetrics, has recently participated in the 1st edition of the acceleration program for startups promoted by INDPULS ‘ACCELERATE YOUR GO TO MARKET’, being one of the two startups selected to participate in the Boston Seminary 2024 on Strategy, Growth, and Innovation organized by Lead to Change.
“We decided to enroll in the program because it was precisely intended to accelerate and further boost our entry into the market by putting prestigious companies in conversation with emerging companies to identify opportunities for collaboration with a genuine interest in materializing that possibility.” – Mar Masulli, CEO and co-founder of BitMetrics
Mar Masulli is a co-founder of BitMetrics and serves as CEO of the company. With more than two decades of experience in the information technology field, she has been awarded multiple times for her contributions from BitMetrics. Currently, Mar and her team continue working to increase technology’s possibilities in this constantly evolving sector.
We spoke with Mar to learn about his experience participating in the INDPULS Startup Program as well as collaborating with Corporates.
What are the main difficulties you encounter when collaborating with companies?
I would mention two barriers: first, that we are not yet accustomed to cutting-edge technology being developed in our country, and it still costs to ‘be a prophet in our own land.’ Automation is often associated with Germany, the United States, or some Asian countries, and sometimes, it still seems unthinkable that local companies are competing at the state-of-the-art level from Barcelona.
The second is a matter of credentials and time: creating a brand. No one will feel uncomfortable hiring a multinational company with 100 years of experience and an excellent reputation in other technologies, even if there is little or no specialist in the process intended to be automated, which raises doubts. Many decision-makers are afraid to bet on lesser-known companies even if they solve the challenge with much more knowledge and effectiveness.
Why did you sign up for the ‘ACCELERATE YOUR GO TO MARKET’ program?
For the value proposition! The proposal was precisely to accelerate and further boost our entry into the market by facilitating conversations between prestigious companies and emerging companies like ours to identify collaboration opportunities. All participants have a genuine interest in materializing these possibilities. In the case of project fruition, this collaboration directly addresses one of the barriers mentioned earlier: establishing a brand with references from major clients that add credibility to the solution provided by the startup.
What do you think participating in the program has given you?
The program gave us, on the one hand, visibility so that companies that did not know us could know of our existence and, on the other, open channels of communication with decision-makers from large industrial companies from various sectors with which to explore specific opportunities.
BitMetrics is one of the two startups in the program selected to be part of Lead to Change’s Boston Seminary 2024. What expectations do you have regarding your participation?
My expectations are summarized in learning and apprehending both the speakers and the managers who will also attend the program. This is from a strategic perspective, reflecting on concepts that can transform our vision, teams, and organizations.
What would be your recommendations to other Startups to make collaboration with corporates successful?
I would first recommend studying the companies that are part of INDPULS to identify areas of common interest where the startup can add value. Secondly, it is best to talk from a perspective of the process, application, or problem the startup’s technology solves so that corporates can identify with that problem without too much effort. Finally, although it is in a developing phase, I would propose how this collaboration could be expressed at the project level, estimating deadlines, deliverables, and even costs to facilitate the “landing” of the collaboration.
What would you say to a startup hesitating about participating in the next edition of the Program?
I would tell you to sign up without hesitation if you consider that your target client is among the INDPULS corporations. We are talking about working with a finite number of “top” companies at the highest level of dialogue, with managers already interested in hiring startups and supporting their maturation process in the market. What more could you ask for to get started?
