Disruptive Innovation in the Era of Generative AI, with Aleix Valls.
Aleix Valls, CEO and founder of Liquid Lab and an expert in technology and innovation focused on digital transformation, shared his knowledge and experience on how Generative AI is transforming the innovation process in companies. In this session organized by INDPULS and held at DFACTORY, representatives from companies within our ecosystem and the startups participating in the second edition of our support program for startups, ACCELERATE YOUR GO TO MARKET, took part.
During the session, Aleix Valls addressed the challenges and opportunities presented by this emerging technology, offering attendees a deep and practical insight, which sparked an interesting debate among the participants.
A new technological era.
Recently, we have witnessed an unprecedented surge of Generative Artificial Intelligence. This technological revolution raises a crucial question: Why has artificial intelligence achieved such a profound impact while other technologies, like the metaverse, have not? Aleix Valls shares several key factors that explain this phenomenon:
- General Purpose: For technology to transform society and truly be disruptive, it must be of general purpose and interest.
- Scientific Publication Indicator: The number of scientific articles published on Generative AI in the past year indicates its relevance and advancement. In contrast, other emerging technologies, such as the metaverse, do not show the same level of academic activity.
- Sustained Growth: Unlike other technologies that show a declining curve over time, Generative Artificial Intelligence continues to grow and evolve with no signs of slowing down.
- Increasing Use Cases: It’s not just about user adoption, like smart bulbs or home automation, but about applications in multiple sectors that transform entire industries.
“ChatGPT from OpenAI has been the consumer tech product with the fastest adoption in history, surpassing 100 million users in just a few weeks” – explains Aleix Valls.
A technological revolution with universal impact.
The benefits of Generative Artificial Intelligence include significant time savings, increased productivity, advanced personalization, and improved quality of various services. A clear example of these advancements is seen in autonomous mobility. It is estimated that in the next ten years, there will be a massive deployment of this technology, leading to a transformation in the mobility industry, meaning that we will stop understanding mobility as we do now. At the same time, it is estimated that our consumption of mobility services will increase, transforming how we travel and optimizing transport efficiency, making it more convenient, economical, and straightforward.
Disruptive Innovation: The Growth Engine.
Generative Artificial Intelligence is not only transforming existing industries but also creating new business opportunities. Disruptive innovation focuses on seeking, generating, and conquering new opportunity territories, thus ensuring the long-term sustainability of companies. This constant search for new possibilities is crucial to staying competitive in a rapidly evolving market, allowing companies to adapt and thrive amidst technological changes.
The Fast Business Prototyping methodology helps us quickly validate innovative ideas and minimize risk and resource usage during the innovation process. Today, we have seen the impact of Generative AI in generating and validating new value propositions, and how this technology can help us accelerate and improve this process.
