Strategy, Innovation, and AI: INDPULS Challenges for 2025, with Xavier Marcet
As we announced at the end of this year, INDPULS’s challenges for 2025 are Strategy and Innovation, and Generative Artificial Intelligence (AI). As INDPULS’s president, Esteban Bretcha, explained: Strategy and Innovation aim to help organizations transform their way of operating toward a model where people and technology take center stage, thereby ensuring the long-term competitiveness of our companies. Generative AI, in turn, focuses on equipping talent to adopt AI and identifying opportunities by understanding use cases across various application domains.
In this regard, our strategic partner and renowned leadership expert, Xavier Marcet, delves into these challenges during a talk held at Vallformosa headquarters before the end of the year. As he explains, in a business context marked by digitalization and the rise of artificial intelligence (AI), the relationship between strategy and innovation is constantly being redefined.
Strategic planning, while essential, no longer follows traditional frameworks. Today, it is understood as a dynamic process aimed at building a future in which people feel represented, balancing the current portfolio with emerging opportunities. Strategy can have a plan, but what truly matters is people. Without the right people, many strategies remain merely on paper.
Innovation, on the other hand, goes beyond generating ideas. Its true challenge lies in materializing and sustaining them over time. Though often linked to technology, innovation is also a human effort. Innovation has no fixed plan; it is not just methodology. Innovation is about people and innovative talent. We need leadership that drives innovation from strategy and adapts strategy based on the innovation itself.
Finally, AI emerges as a powerful tool capable of transforming business management. Its impact will depend on how it is integrated into organizational culture and the leadership that guides this change.
Thus, as the founder of Lead to Change concludes: strategy, innovation, and AI are not merely processes; they are the people who carry them out.
