“The Key Moments for a Startup’s Success” by Xavier Marcet.

The closing of the second edition of the startup support program ‘ACCELERATE YOUR GO TO MARKET’, organized by INDPULS, concluded with an inspiring talk by Xavier Marcet, president of Lead to Change. His main message was clear and direct: focusing is key to generating value and opening up opportunities.

The Value of Focusing and the Difference Between Simplicity and Easiness

During his presentation, Marcet reflected on one of the most common challenges for entrepreneurs: the temptation to take on too much. He emphasized that the key to achieving success is applying the right focus. This approach not only prevents dispersion but also strengthens startups’ value proposition.

According to Marcet, “The essential thing is to have the ability to focus and to be able to convey value, and from there, more opportunities will open up.”

12 Key Moments for Business Success

Xavier Marcet shared the 12 key moments that, in his opinion, are fundamental for any business initiative aspiring to success. These key points are the result of his experience leading business innovation projects and advising startups.

1. Sell, sell, and sell: Marcet emphasized that the success of a startup is not based on creating opportunities, but on realizing them. “You don’t live by creating opportunities; you live by making them happen and sharing them. The important thing is not to try to sell, but to sell.”
2. Hiring the right people: For Marcet, the team is the fundamental pillar of any company. He emphasized that while technological mistakes can be corrected, mistakes in choosing the right people can be fatal. “Strategy is people,” he stated.
3. Deciding what you will NOT do: Marcet highlighted the importance of setting priorities and letting go of what doesn’t generate value. Focusing on the areas where you want to play is essential.
4. Innovate: Always staying half a step ahead. Innovation is not just a competitive advantage, but a constant necessity for companies that want to remain relevant in a dynamic environment.
5. Delegate and empower: To grow, it is vital to trust the team and delegate responsibilities. Marcet emphasized the importance of empowering collaborators to take an active role in the company’s development.
6. Defining an appropriate pricing policy: Knowing how to give value to what you offer. An appropriate price reflects the value of your proposal and is essential for business sustainability.
7. Building a community: Fostering a strong network of support and loyal customers is, according to Marcet, one of the best ways to ensure the long-term growth of a startup.
8. Managing cash flow: Keeping control of resources. It is crucial to have clarity about the company’s financial situation, especially with an eye on the upcoming months.
9. Having difficult conversations: Marcet emphasized the importance of addressing challenges with honesty and openness, always seeking solutions that benefit both parties involved. The ability to have difficult conversations is a key skill for leaders, aiming for a win-win outcome.
10. Thinking about the legacy you want to leave: Having a long-term vision beyond immediate profits. When thinking about their legacy, entrepreneurs must ensure that their company is aligned with their values and purpose.
11. Finding time to learn: Continuing to grow personally and professionally. The ability to keep learning is a competitive advantage for any leader.
12. Exercising influence in a complex context: Knowing how to navigate changing and complex environments, seizing opportunities. Instead of seeing complexity as a barrier, entrepreneurs must learn to take advantage of the opportunities it offers.

All the details about the closing of the second edition of the startup support program ‘ACCELERATE YOUR GO TO MARKET’ can be found at the following link.